CowrieConsultants

Domain Names

In the modern business world a domain name should be considered a business asset. Popular names or generic words describing services or products can be invaluable in securing potential web traffic and customers via online search engines.

Generic names can give you a distinct advantage over the competition in a particular field. If you imagine a web user decides he or she is looking for a boat facilities in Southampton. Search engines consider this as three words applying weight to the words in the order they are entered. So if the phrase was

"southampton boat facilities"

then the search engine would first pages with "boats" and "southampton" and depending on some other factors including links, relevant content and popularity rank these pages in order based on a their secret algorithm.

To take advantage of the search engines ranking using a domain name you need to firstly consider your potential customers. In this case it would be "boat" user so your web address should contain the word "boat". To be specific to southampton you should go for "southampton" as well. So if you were sure this is your target market then "southamptonboats.co.uk" would be a good name a acquire. The order here is reversed as it makes more sense than boatsouthampton and therefore easier to market.

Take that to another level if you were in the boat market all over the world then you ideally would focus on the one word "boat". Using a single word means you get an advantage in other general searches such as

"boat sails"

"boat trailer"

and potential gain a wider range of related traffic and customers. Of course its not as simple as that but the principles are correct. Other factors both internet and business should affect the names you go for.

We are here to help. If you want this type of advantage get in touch. By analyzing you business requirements and future plans we can perhaps help give you the edge over your competitors

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Domain Finder

Domain names can be matter of personal taste but been involved in the industry we know there are certain combinations of words that will return a ten fold return in investment and give you a distinct advantage compared to other names available. Before you spend your hard own cash on a domain name contact us and get a second opinion. Lets us know your requirements the nature of your business and we'll find you some alternatives and our considered value on the domains you have in mind.

We really dont confess to have a domain to suit everyones requirements but we do have the contacts to find the right one. With over 5 year experience actively buying and selling domain we have specialist knowledge of the domain industry especially the UK market. We are constantly in contact with domain traders and individuals selling quality domain names from around the world.

Let us know your business plan and your marketing strategy and we'll find you a selection of domains that will meet your requirements.

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Domain Valuations

We have found this to be a extremely varied area of the market. In many cases the saying "ones man muck is another mans brass" is highly appropriate. Because of the potential sales and worldwide customer base of 30 billion people there is a diverse range of businesses on the web. Some just survive selling one product purely based on shifting large numbers.

If you are serious about domain names then we can advise on potential sales or purchasing values and perhaps sell them for you.

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If you wish to purchase a domain or would like to talk about building a business based on one of these or a similar name get in touch and we can consider your options. If these domain names dont inspire you why not browse some of our other industry and service areas.