CowrieConsultants

ECommerce

The internet has massive business opportunities. As the usage of internet increases more and more businesses are quickly turning to the internet and ecommerce to access a new potentially huge market. With over three billion users world wide, businesses can ill afford to miss out and early adopters have already benefited. With such a big audience the technology is continually changing the online experience exposing new opportunities on a daily basis.

Cowrie Consultants can get your established business or brand new idea up and running exposing your product or service to the world for very little investment. It is an ideal proving ground for business concepts and new projects. As a marketing tool we can help you gather feedback and gauge opinion from all potential demographics. We can advise on just a consulting basis, perhaps you just want some idea on how many people have tried this idea before, a third party opinion on the scope of your idea on the internet or a price for coming to market. Or your needs may be more extensive, after consultation, you may want to take your commerce project all the way.

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Online Advertising and web marketing

You have the business and the product, the web site is up and running but still got no customers? Let Cowrie Consultants analyses the issues for you. Sometimes your close involvement means that you may be missing some key points. As a third party we can look at the set up and suggest changes that may improve your website traffic. Because of the search engines and technology its often a constant job to stay ahead of the competition so its healthy to get your website audited now and again just to ensure you have the potential.

Cowrie have run internet "pay per click" such as goggle adsense and adwords campaigns on behalf of clients, our experience means depending on your budget we can advise if this is going to be worthwhile for your needs, we may suggest alternatives such as banner campaigns, affiliate schemes or more integrated links with other sites.

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Affiliate e-commerce websites

A common and risk free alternative to investing in a complete business plan is to run a website with affiliate links. The basis of this ecommerce solution involves two parties, the affiliate and the merchant. Effectively the affiliate markets the products or services of the merchant taking a percentage of any sale made. This is a great way of experimenting in a certain market or creating a window in a competitive market. By positioning your own ecommerce business idea along side some more established brands you can generate traffic to your domain name and promote you products or services benefiting from the reputation of market dominating forces.

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Domain revenue from undeveloped URLs

Once you realise the ecommerce and business potential of the internet you may find that you generate a number of ideas and associated domain names fairly quickly. Unfortunately the development of a web site may take a little longer. To maximise the potential of your ideas and domains a parking program can allow you to concentrate on one project whilst establishing the others for future use.

Parking programs take domains name and create generic websites with closely associated adverts on. For example if you had an idea to sell garden furniture firstly secure an appropriate domain "garden furniture". Parking this would with no effort from yourself create a website with garden furniture related adverts in place. Visitors to the website therefore get redirected to garden furniture related links whilst you benefit from revenue created but the advertisers paying for every visitor you send to their site.

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